Tong's Take
The Edge Malaysia 2014, Issue May 12-18
The Edge Malaysia 2014, Issue May 12-18
Better response to the soft launch of phase 1 Avira garden terraces in Medini
last weekend was a much welcomed news for Iskandar Johor, which has seen a
slowing momentum following the property cooling measures introduced late last
year and the stricter mortgage lending rules.
Source : Avira's e-brochure from E&O
Since
its soft launch, Avira has achieved 70% bookings for its 208 units of garden
terraces. The units are priced at an
average of RM580psf and with a built up of approximately 2,200 sf, the average
price for each terrace house was just below RM1.3million.
Avira
is considered one of the more successful launches in Iskandar in recent days.
Why
has Avira done well?
Using
the earlier launch of Puteri Cove in Puteri Harbour as a comparison, we
identified and elaborated on several possible reasons in the article for the
differing market reception towards these two projects, which amongst others,
include pricing, product and branding.
Despite
this, Avira was expected to do better. It
is the last known project in Medini that involves the joint effort of the investment arms of the two
governments; Khazanah and Temasek, and hence are likely to benefit
from the enhanced investor confidence and potentially stronger buying interest on this project. Its pricing is also
relatively lower than the established neighbouring developments like Horizon
Hills and Bukit Indah. These are signs that the property market in Iskandar has
indeed softened.
Read
more in The Edge this week as we shared on what next to watch out for in
Iskandar. Stay tuned.